Indochino

After holding several successful pop-ups in the city, it’s no wonder this made-to-measure menswear brand decided to plant its first U.S. store in New York. Men can suit up in style at this technology-driven Soho outpost (think Apple store but for men’s apparel) by booking free one-on-one appointments. Using your measurements, the suits (starting at $449) and dress shirts ($79) are built entirely through an in-store app, which a store employee uses to guide customers through the custom-made process.