Shopping, Chocolate and candy Brooklyn
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Photograph: Alex Strada
Candy at IT'SUGAR
This impossibly bright Willy Wonka wonderland, a block from the boardwalk, looks like Katy Perry exploded in the middle of Coney Island—a preteenage dream of sun-kissed kids hightailing it across sparkly garnet floors toward giant Tootsie Pops. Along with oversize novelty sweets, candy like apple sour belts, caramel creams and saltwater taffy is dispensed from shiny bulk bins, available to-go in colorful Chinese takeout containers. Kiosks are packed with retro candies like Mallo Cups, Cow Tales and Bit-O-Honeys, the kind of treats that would have satisfied sweets-lovers during the seaside ’hood’s early-1900s heyday.


Venue name: It'Sugar
Address: 1232 Surf Ave
Cross street: at Stillwell Ave
Opening hours: Mon-Thu, Sun 10am-11pm; Fri, Sat 10am-midnight
Transport: Subway: D, F, N, Q to Coney Island–Stillwell Ave
Price: Average candy: $12/lb. AmEx, Disc, MC, V
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