Menswear brand J. Press tapped twin brothers Shimon and Ariel Ovadia (of local label Ovadia & Sons) to launch its more youthful diffusion line. This is the first J. Press York Street store, featuring preppy tops ($59–$295), bottoms ($95–$295), outerwear ($290–$945), suits ($475–$1,450) and accessories ($49–$430) with a twist. The decor has an old-timey feel with brick walls, wooden floors, and books stacked on tables and shelves. Pick up chambray dress shirts ($145), striped sweaters ($195), vintage-wash jeans ($195–$295) and basket-weave cotton jackets ($495). Accessorize with plaid ties ($90), duffel bags ($185) and cotton scarves ($69).