Pronounced “general store,” this petite shop was started by couple Kristin Sloan and Doug Jaeger, who have been running a branding and design firm, JaegerSloan (jaegersloan.com), out of the space since 2011. They’ve transformed the front half of the office into a mini museum, displaying new and vintage everyday objects for sale on shiny white shelves. Sloan and Jaeger source meticulously designed items from around the world that match a monthly rotating color scheme. Current finds include beautifully packaged Marvis toothpaste ($7), Yoshii absorbent Japanese towels ($22–$54) and neon cloth extension cords ($24–$34) made in-house. Vintage pieces include a 1969 Valentine typewriter ($620), Viewmaster toys from the ’70s and ’80s ($55 each) and a sleek Braun kitchen scale ($77).