Shopping, Lingerie and swimwear Union Square
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At this Zen-like space, meticulously organized drawers, fresh cut flowers and oversize fitting rooms with adjustable lighting are the antidote to stressful lingerie shopping. All purchases are elegantly boxed and wrapped with a bow, which only sweetens the deal of scoring staples by Wacoal and La Perla. The staff will even tighten an old bra of yours for $15, whether you bought it here or not.


Venue name: Journelle
Address: 3 E 17th St
New York

Cross street: at Fifth Ave
Opening hours: Mon–Fri 11am–8pm, Sat 11am–7pm, Sun noon–7pm
Transport: Subway: L, N, Q, R, 4, 5, 6 to 14th St–Union Sq.
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Average User Rating

5 / 5

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This niche, high-end lingerie boutique is stocked with beautiful pieces from a variety of brands. But what truly makes it stand out is the unbelievable level of customer service, no matter which location you visit. The employees know their stuff. I've taken countless friends, and the knowledge about fit and lingerie care is simply superb. I walked away so knowledgeable and bra shopping has never been the same. Highly recommend for anyone with a larger cup-size, as they have a wide variety of sizes in stock (from AA to I).