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The beloved NYC women’s apparel and accessories brand opens a third outpost, located inside a three-story prewar townhouse. Joining the Soho and Flatiron District stores, the nearly 7,900-square-foot shop houses the entire collection of whimsical handbags ($98–$598), clothing ($58–$698), accessories ($19–$498) and home goods ($30–$249). The decor suits both the label’s modern aesthetic and the elegance of the boutique’s zip code (emblazoned on tote bags, $698) with mod gold-and-oak furniture, oversize Sputnik-themed chandeliers, mirror-tiled stairs and a bow-inspired facade. Standouts include patterned party frocks ($268–$448), floral linen tanks ($248), leather flats ($198–$328) and bangle watches ($250–$295).