La Vérité (CLOSED)
Time Out says
Find everything you need to fulfill your boudoir fantasies at this chic Parisian lingerie brand’s first stateside store. Veteran designer Albert Papouchado (known for his avant-garde, imported French fashions) sold his women’s clothing company to Max Azria in 2005 before developing his luxurious and romantic lingerie line five years later. La Vérité’s delicate, vintage-inspired intimates ($49–$275) are crafted using silk, satin, organza, Calais lace and detailed embroideries by seasoned corsetieres at the label’s design office in Paris. Ogle the goods throughout the purple-and-lime-green–painted space, including embroidered push-up bras ($129) with matching G-string panties ($99), vibrant semisheer bustiers ($189) and ethereal-looking lace chemises ($139).
1333 Third Ave
|Cross street:||between 76th and 77th Sts|
|Transport:||Subway: 6 to 77th St (Lexington Ave)|
|Opening hours:||Mon–Sat 10am–7pm, Sun noon–5pm|
|Do you own this business?|