Linda the Bra Lady

Shopping, Lingerie and swimwear Murray Hill
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Linda the Bra Lady
Photograph: Spencer Gordon
Linda the Bra Lady
You may have seen this lingerie mecca on Bethenny Ever After or Tim Gunn’s Guide to Style, and now you can head to the second NYC location (the sister store is on the Upper East Side) to grab all of the underpinnings needed to pull off a body-con dress or fitted pencil skirt. The roomy, salonlike boutique carries shapewear, underwear and swimsuits from lines including Natori, Chantelle and Spanx, plus specialty items such as nursing bras and mastectomy products. Owner Linda Becker and her staff expertly fit each customer since, according to Becker, most women wear the wrong size. Don’t worry that you might not find the right fit—the shop carries more than 250 sizes, with cups ranging from AA to N. Stock your drawers with silky, supportive Panache bras ($52) and matching thongs ($24), as well as flattering Blush push-up bras ($38) and lacy hipsters ($24). Head to Jones Beach in L*Space graphic-print bikini tops ($80) and bottoms ($64), or Swim Systems Verano patterned underwire bikini tops ($76) and bottoms ($69), which fit up to DD cups.


Venue name: Linda the Bra Lady
Address: 552 Third Ave
New York

Cross street: between 36th and 37th Sts
Opening hours: Mon–Fri 10am–8pm, Sat 10am–7pm, Sun noon–6pm
Transport: Subway: 6 to 33rd St (Park Ave South)
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