Loft

Shopping , Womenswear Midtown West
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Loft
Hilly, Nagham
Ann Taylor’s lower-price feminine basics brand opens its ninth NYC location. The shop, inside Rockefeller Center, is the first in the city to incorporate “styling closets,” a hub next to the dressing rooms containing apparel ($15–$118), jewelry ($15–$75), footwear ($30–$98) and accessories ($13–$70). Stylists on staff can help you mix and match items to create the perfect outfit. If you’re heading to the beach, pick up bikini tops ($45–$50) and bottoms ($37–$50), ruffle jersey tank dresses ($50), quirky transparent sunglasses ($25) and colorful straw tote bags ($60–$70). You’ll also find more outfitted mannequins than at other spots, spread throughout the store to provide sartorial inspiration. Look for stylish extras laid out on round tables including multicolored beaded bracelet sets ($15–$40), tie-dyed linen clutches ($20) and floral-print scarves ($35–$40). Head over on Fri 29 for music and gratis cocktails, as well as a coupon for a free blowout from Drybar (retail $40) with purchases of more than $100.
Venue name: Loft
Contact:
Address: 1230 Sixth Ave
New York

Cross street: at 49th St
Opening hours: Mon–Fri 8am–9pm, Sat 9am–8pm, Sun 11am–7pm
Transport: Subway: B, D, F, M to 47–50th Sts–Rockefeller Ctr
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