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Dissatisfied with the wedding-gown options she encountered while shopping for her own nuptials, Lanie List opened her West Village bridal boutique in 2010. She’s since moved farther downtown to a space almost twice the size, offering brides-to-be a relaxing experience with minimal pressure. The exposed-brick shop is decorated with vintage chandeliers and gilded mirrors, housing eight fitting rooms that feature themes such as glitzy Gatsby and bohemian Coachella. Book an appointment to browse picks from indie labels (Carol Hannah Whitfield crystal-embellished gowns run for $2,000–$5,000) and bigger bridal names (Watters frocks with floral-netted busts are $1,500–$4,000). Complete your look with delicate Twigs & Honey floral crowns ($300) and Tessa Kim feather fascinators ($75–$145).