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Since founders Gildas Loaëc and Masaya Kuroki debuted this Parisian brand in 2002, its indie-music record label and high-design men’s and women’s threads have piqued the interest of music and fashion insiders. Before opening a boutique—the company’s first in North America—on the ground level of the new NoMad Hotel, the brand sold at luxury retailers such as Barneys New York, Opening Ceremony and Bergdorf Goodman. The 1,000-square-foot shop aims to emulate an old apartment, specifically taking inspiration from the 19th-century Parisian architecture of Baron Haussmann. Its sophisticated interior features massive steel-framed oval windows, silk carpet and mosaic tile flooring. While the boutique sells international wares from Australian beauty brand Aesop ($33–$120) and Canadian leather accessories label Want Les Essentiels de la Vie ($75–$1,595), the house collection offers classic picks, including pleated feather-patterned dresses ($1,500). For men, plaid blazers ($1,250) look sharp paired with fitted chinos ($425). A carefully curated music selection featuring the Magicians, Housse de Racket and Beautacue (CD $27, vinyl $13) will have you jamming in your new garb.