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Previously found only in high-end stores such as Barneys New York and Odin, this guy-targeted beauty brand has opened its first stand-alone shop. The bi-level, monochromatic space is lined with rows of open cabinets displaying its house line of facial cleansers ($18–$35), antiaging ($35–$60) and acne ($20–$30) treatments, and products for the hair ($18–$26) and body ($16–$30). Pick up oil-free under-eye creams ($37), foamless shaving gels ($25), salicylic-and-glycolic-acid face washes ($25) and green-tea antiaging serums ($58). We love that you can test anything for free with the help of a sales associate in one of the two sampling rooms downstairs.
329 Lafayette St
|Cross street:||between Bleecker and E Houston Sts|
|Transport:||Subway: B, D, F, M to Broadway–Lafayette St|
|Opening hours:||Daily 11am–8pm|
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