
“A friend of mine owns this little independent store near La Madelaine,” says Thomas of Willman, the Parisian boutique where he purchased his button-up shirt and vest. “It’s one of my best secrets.” He adds a bright Hermès (691 Madison Ave at 62nd St, 212-751-3181 • 15 Broad St at Exchange Pl, 212-785-3030 • 690 Madison Ave at 62nd St, 212-308-3585 • hermes.com) sweater and wool pants from Bergdorf Goodman Men (745 Fifth Ave at 58th St; 212-753-7300, bergdorfgoodman.com) for a polished yet casual look. “I spend my life on planes, and this outfit is extremely comfortable for travel,” he notes. “If I have an important meeting when I arrive, I can easily upgrade it with a jacket.”
Bertrand Thomas, 42, Upper East Side; cofounder of Caudalie (315 Bleecker St at Grove St; 212-308-3552, us.caudalie.com)
His personal style: “French casual chic.”
His inspiration: “Nothing in particular. I adapt my style to my agenda and I love to add colors to classic outfits, although it can be very risky. For example, I love red but very rarely wear it during a workday. You have Hermès red and Santa Claus red—they’re both reds, but they’re certainly not the same color!”
About his store: “The Caudalie boutique exclusively sells Caudalie skin-care and cosmetic products. It’s a unique beauty experience that tells the story of our brand through the design of the space, including video feed of the [company’s] vineyard and images of our process. The Beauty Barrel Bar is the centerpiece of the store and it serves three purposes: One side is used to experience all of the products through testers, while the opposite side is where customers are seated and able to experience our [free] ten-minute Instant Beauty facial. The final purpose is to serve our organic herbal tea, grape juice and, for unique occasions, tastings of our family wine.”
Favorite stores: “The J.Crew Liquor Store (235 West Broadway at White St; 212-226-5476, jcrew.com) has a unique New York vibe. I’ve purchased T-shirts, sweaters and, most recently, pajamas there. I like the quality of the handmade shoes at J.M. Weston (600 Madison Ave between 57th and 58th Sts; 212-535-2100, jmweston.com). The craftsmanship is impeccable and the style is timeless. John Varvatos (122 Spring St at Greene St, 212-965-0700 • 315 Bowery at Bleecker St, 212-358-0315 • johnvarvatos.com) is my style supplier. The clothes are high-quality and very modern.”
Favorite salons: “Warren Tricomi (1 W 58th St between Fifth and Sixth Aves, second floor • 1117 Madison Ave between 83rd and 84th Sts • 212-262-8899, warrentricomi.com) is the best salon in New York. It has a great ambience and expertise. My hair is dry and straight, so it’s impossible to cut. I go to the Plaza Hotel location for Sei Hamada, who’s a Japanese [hair] expert. I also like the Russian & Turkish Baths (268 E 10th St between First Ave and Ave A; 212-674-9250, russianturkishbaths.com), which is a genuine and unique 100-year-old spa.”
His style motto: “Balance classic and modern, formal and casual, and bright and dark colors.”
His favorite NYC designers: “Most of my clothes come from Paris, but I also love [David Neville and Marcus Wainwright of] Rag & Bone (locations throughout the city; visit rag-bone.com). Their jeans fit and look amazing, and if you ask, they will tailor them to your liking, which is precious.”
His New York style icon: “JFK Junior for his iconic and timeless style.”
How his style has evolved: “It has become more and more casual, and more and more comfortable. Kids will do that to you.”
How he describes New York style: “It’s modern, creative and free.”
Follow Cristina Velocci on Twitter: @cvelocci
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