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New Balance Experience Store

Shopping, Sports Flatiron
New Balance Experience Store

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Athletic superbrand New Balance brought its Experience Store stateside, after two successful openings in Beijing and Shanghai. The 4,000-square-foot space celebrated the company’s 105th anniversary and features stadium seating, a live video feed from the label’s manufacturing facility in Lawrence, Massachusetts, shoemaking demonstrations and a running track, so employees can analyze your form. But before you go for a jog, snag fitted racerback tanks ($42), temperature-regulating windbreakers ($65) and lightweight sneakers ($100).



Address: 150 Fifth Ave
New York

Cross street: at 20th St
Transport: Subway: N, R to 23rd St
Opening hours: Mon–Sat 10am–8pm, Sun 11am–6pm
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