Get psyched, football fans: The 2012 season feels like it has arrived early this year. To coincide with April’s NFL draft, the league launches this temporary shop. The massive 10,000-square-foot venue takes up an entire block and boasts a mock football field. Partnership brands such as Nike and Under Armour will be among the labels carrying merchandise for all 32 teams. Ladies can support their home team with Vineyard Vines canvas totes ($95), Cuce Apparel rhinestone tees ($70) and LogoArt silver NY Giants charm necklaces ($117). Guys will find New Era hats ($35) created specifically for the draft, Nike jerseys ($100) and Quiksilver board shorts ($65). Diehard fans can also browse a museum-like rotating display of memorabilia, including the Vince Lombardi Trophy (April 5–14) and championship rings from Super Bowls I to XLV (April 8–14). Beginning April 19, shoppers can purchase Wilson footballs for in-store customization with a name or favorite team logo ($130–$230).