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Nom de Guerre (CLOSED)

  • Shopping
  • Noho
  • price 4 of 4

Time Out says

Fitting in nicely with its revolutionary name, this upscale streetwear label’s Noho flagship is designed to resemble a bunker; the average shopper would have to be sleuth-level perceptive to spot the faded stencil on the sidewalk in front of the forbidding caged metal staircase that leads down to the store. A design collective founded by four New Yorkers, the understated line has a rugged, utilitarian look, encompassing upscale denim, military-inspired jackets, and classic shirts and knitwear.


640 Broadway
New York
Cross street:
at Bleecker St
Subway: 6 to Bleecker St
Opening hours:
Mon–Sat noon–8pm, Sun noon–7pm
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