Previously available only by appointment at its Harlem headquarters, this New York City streetwear label opens its first retail shop, selling its signature hats ($20–$38), tees ($20–$34), stickers ($5) and sweatshirts ($50–$68). Designers and longtime friends Micah Belamarich and Julian Goldstein started the company in 2007, and the brand has since garnered an international following while retaining its underground street-culture vibe. The simple and relaxed interior showcases photographs and artwork from the owners and other local artists, alongside racks of made-in-America merch. Playful standouts include strawberry-print flat-brim hats ($38), screen-printed tees ($25) with original artwork by Richard Egielski and raglan crewneck sweatshirts ($68) bearing a vintage-looking logo. Those who gravitate toward more neutral tones will find corduroy-trimmed canvas bomber jackets ($200).