Opening Ceremony at the Ace Hotel

Shopping, Womenswear Midtown
  • 5 out of 5 stars
(1user review)
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Opening Ceremony at the Ace Hotel
This sister boutique to the Soho location is outfitting, accessorizing and entertaining the hippest of hip travelers. High ceilings, glass displays, and the cream-and-tan color scheme give the store an airy, elegant hotel feel, while the semi-circular marble cashier’s desk (originally from the New York Public Library) adds a piece of Manhattan’s roots. Though OC is based around the principle of bringing international brands to NYC (the store’s name was even inspired by the Olympics), this concept shop offers NYC chicness to vacationers. Trendy toiletries are in abundance, from neon OC toothbrushes ($4 each) and Japanese toothpastes ($6) to Proper Attire condom cases designed by Alexander Wang and Jeremy Scott ($6, includes three condoms). Part of the shop’s allure are the exclusive collaborations, such as 3.1 Phillip Lim cashmere blanket shawls with matching eye masks ($200 for the set), jewel-tone Tumi luggage and travel goods (like canvas-wrapped adapters for $55), a Maison Martin Margiela feather pen circa Cher Horowitz in Clueless ($50) and Silver Lining Opticians aviator sunglasses with colored lenses ($295).


Venue name: Opening Ceremony at the Ace Hotel
Address: Ace Hotel, 1190–92 Broadway

Cross street: between 28th and 29th Sts
Opening hours: Sun, Mon, Wed 11am–8pm; Tue 10am–7pm; Thu–Sat 9am–11pm
Transport: Subway: N, R, W to 28th St
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Jessica R

LOVE Opening Ceremony! All of their locations are great, but my favorite is the Ace Hotel shop. It's beautifully curated with amazing fashions. I find fashion inspiration at this shop each time I pop in, and always go home with something that I can't wait to wear! The staff is fantastic, always providing ideas of how to style the clothes and great conversation while you shop too.