Paige

After much success with her two-year-old Meatpacking District boutique, model-turned-designer Paige Adams-Geller decided to open a second NYC shop on the Upper West Side. The location, the brand’s fourth store nationwide, will carry its signature line of body-shaping jeans as well as a small collection of contemporary tops, bottoms, outerwear and leather goods. Neatly displayed products pop against the white shabby-chic décor in the 850-square-foot space. Ladies can grab bamboo-colored cargo-inspired jeans ($169), lightweight jeggings ($158) and low-rise slouchy cropped pants ($189). Gents can score ultrasoft, slim-leg jeans ($199) and crisp, dark denim styles ($189).