Panda Diplomacy (CLOSED)

Founded in 2010 by Jones Beach surfer Jeff Fagen, this NYC surf-and-skate brand sets up its first storefront selling beachwear ($29–$150), skateboards ($180–$200) and accompanying accessories ($5–$120), all bearing the label’s eye-patched panda logo. The quaint boutique fuses the city and seaside with ceiling-hung surf boards ($400–$1,200), skateboard-lined brick walls, and ukuleles and stuffed pandas for added character. Pick up limited-edition long-board decks ($80–$150), 4sight sunnies ($50) and flat-brim caps ($27–$29). For men you’ll find lace-up board shorts ($49–$65), rash guards ($30–$38) and organic-cotton lounge shorts ($42). Ladies can score neoprene bikinis ($150), stretch swim shorts ($40) and cotton T-shirt dresses ($79).