Designed by Parke Lutter and Ronen Jehezkel, the boutique’s namesake line of menswear appeals to the sporty, sophisticated male who likes his button-downs crisp and his swimsuits tight-fitting. Though you’ll find Parke and Ronen’s figure-hugging board shorts ($85–$105) and Speedo-esque bikinis ($85) at high-end department stores like Saks and Bloomingdale’s, only the West Chelsea flagship stocks the full collection of sportswear, including such wardrobe staples as cotton slacks ($180), vintage-inspired semi-sheer cotton tees ($45) and plaid shorts ($108). Since you’ll need a buff body to pull off the body conscious clothing, there’s also mesh workout tanks ($45) and gym shorts ($52) inspired by vintage photographs of men playing basketball at the West 4th Street courts in the 1970s. Complete your look with special-edition sneakers by Generic Man and New Balance.
