Patagonia Surf

This sporty minichain opens a fourth NYC location (the others are in Soho and the Meatpacking District, and on the Upper West Side) with its first surfcentric shop on the East Coast. You’ll find house-label apparel ($35–$129), wetsuits ($349–$619) and exclusive Fletcher Chouinard Designs handmade surfboards ($670–$1,275). Hit the beach in spandex board shorts ($49–$79) made from recycled fabrics, reversible wet vests ($79) and wool-lined split-toe booties ($79–$89), which provide reliable foot-to-board traction and are made specifically for the cold-weather climates on Eastern shores. If hitting the waves isn’t your typical weekend venture, pick up city-approved organic-cotton graphic tees ($35–$45) and reversible-wool beanies ($39) for both sexes.