No offense to Florence and the Machine, but the dog days of summer are just getting started for the lucky pups of NYC. Boutique (and pooch) owner Kevin Wong is spreading some puppy love to the Lower East Side by opening this holistic pet-supply shop. The small space’s colorful striped walls provide a cheerful backdrop for the health-conscious pet products and funky accessories. Paw Paw stocks low-fat, organic pet food and gourmet treats ($6–$8), so that Sparky can stay slim and trim. Let your pet kick back in some stylish striped paw socks ($4), while you pop open a bottle of nonalcoholic Bowser Brew ($6) for your thumbless friend.