Pull-in (CLOSED)

In celebration of its tenth anniversary, this quirky high-end French underwear brand unveils its New York flagship on the Lower East Side (there’s also a smaller location in Nolita). The intimate-apparel collection is known for its bold colors and playful patterns, such as men’s boxer briefs that boast Marvel Comics heroes like Spider-Man and the Hulk ($40), and women’s koi-print bras ($55). Just in time for weekend beach trips, the store will showcase a swimwear line that reflects the label’s flamboyant look, including heart-print mix-and-match bathing-suit tops and bottoms ($40–$79 each), vibrant striped towels ($39–$59), bright rubber flip-flops ($19–$24) and plastic strawberry-adorned beach bags ($39).