Rag & Bone

Born out of its founders’ frustrations with mass-produced jeans, what began as a denim line in 2002 has expanded to cover clothing for both men and women, all with an emphasis on craftsmanship. The designs nod toward tradition (riding jackets, overcoats) while exuding an utterly contemporary vibe. This aesthetic is reflected in its elegant, industrial-edged his ’n’ hers stores; the Soho outpost caters to both sexes.