218 W 14th St
|Cross street:||between Seventh and Eighth Aves|
|Opening hours:||Daily 11am-8pm|
|Transport:||Subway: A, C, E to 14th St (Eighth Ave); L to Eighth Ave (14th St)|
|Do you own this business?|
Owner Joshua Suzanne Ethier began her career in what she calls “the rag business” as the manager of now-defunct Alice Underground, and it’s clear she takes pride in her chosen field: Ethier hand-selects her merchandise directly from textile houses, wholesalers and warehouses for a mix of unworn dead stock and well-preserved secondhand goods. Unlike most of the city’s cluttered thrift stores, items are meticulously organized by clothing type (oxford shoes on one shelf, flannels on another) in a color-coded rainbow, making sifting through the men’s and women’s garb here a breeze. What’s more, like items are all priced the same, with logo tees marked $18 each or two for $30, Levi’s jeans and denim jackets tagged $35 and cut-off shorts costing a mere $10 to $20. Urban cowboys, take note: the store is known for its killer selection of cowboy boots ($65) and other Western apparel (hello, fringe!).