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Greenpoint residents Max and Bethany Vogel saw their neighborhood’s growing artistic community as the perfect home for their first men’s and women’s boutique. The store’s charm emanates from personal touches, such as a decorative birch tree trunk sourced from Hampton Beach, near where Bethany grew up in New Hampshire; Max’s personal vintage-book collection showcased as part of the decor; and a weathered wooden bench by the entrance. Though you’ll find familiar brands like Free People and Sophomore, the store aims to support smaller labels. Sporty guys will like No Mas cotton tees ($35), while formal fellows can suit up in Penny Stock striped button-up shirts ($72). Ladies will take to Seneca Rising’s silk floral dresses ($196) and convertible printed jumpsuits ($208). You’ll walk out happy after investing in Miista unusual woven stacked heels ($198) or scoring a bargain on men’s Zig Zag canvas sneakers ($25).