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Time Out says

After spending 30 years as a retail buyer in New York (culminating in a stint as head buyer at Michael K.), Susan Boyle decided to branch out on her own, opening Rime in 2007. On the racks, you’ll find gear by labels like Obey, 10 Deep, Stüssy, Penfield, Huf and Undefeated, but Rime’s real draw is its extensive collection of footwear gems. Look for suede Jack Purcell boat shoes ($85), classic Timberland suede hiking boots with waterproof Gore-Tex lining ($200) and Clae denim canvas slip-ons ($65). And then there are the sneakers: Vintage Nike All Court Lows with the signature swoosh ($30); Nike Classic Air Escapes ($100); camouflage-print canvas sneakers that are a collaboration between 10 Deep and ProKeds ($110); and Jeremy Scott x Adidas Originals kicks, which have a full-fledged teddy bear integrated into the tongue ($220), will have serious shoe collectors salivating. Limited-edition Obey tri-blend tees ($35) feature a color screen print of a city street with artist Shepard Fairey’s famous Obey Giant visible in the background. Fred Perry bomber jackets adorned with the brand’s iconic laurel on the chest are summer staples ($158), while Obey relaxed-rise skinny jeans stay crisp all year ($98). Though Rime is primarily geared toward men, there are a few solid items for the ladies, including Jack Purcell glossy leather slip-on boat shoes ($80) and lightweight slim-fit graphic tees from Obey ($28).


157 Smith St
New York
Cross street:
between Bergen and Wyckoff Sts
Subway: F, G to Bergen St
Opening hours:
Mon–Sat 10:30am–8pm, Sun 11:30am–6:30pm
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