Rufskin (CLOSED)

Business (and life) partners Hubert Pouches and Douglas Coats introduce their provocative men’s clothing line to NYC with the brand’s first East Coast boutique (the flagship is in San Diego). In an effort to focus on the male form, the Southern California label offers athletic wear ($39–$128), skintight swimwear ($42–$75) and leather accessories ($38–$285). Hit the glass-box fitting rooms, meant to resemble desert homes’ lanais, to try on Rufskin’s signature slim-fit denim ($178), graffiti-print hot pants ($57) and vintage college-inspired bodysuits ($35). Leather quilted newsboy caps ($160–$170), aviator lambskin jackets ($595) and cross-body harnesses ($175–$185) offer a badass touch.