Shopping Soho
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When Kajal Ruia left her finance job in London, she was on a mission

to introduce her favorite top European shoe brands (Baldan, Dibrera,

Dora by Mipiaci) to New York. Though the labels are expensive, Ruia’s

selection stands out even in shoe-saturated Soho, with curvy pink

wedges from Cleo B ($414); Swarovski-studded Loriblu pumps ($797);

sleek fur-lined Twice boots ($946); and sharp, silver-tipped Luis

Onofre heels ($426). The collection is displayed over dressers and

antique tables in a comfy pseudo–living room on the main floor, and

the footwear is intended to be tried on with free drinks in hand. The

homey vibe continues on the mezzanine level, where a cozy lounge and a

flat-screen TV provide spouses (and tired shoppers) with a comfortable

place to pass the time.


Venue name: Ruia (CLOSED)
Address: 65 Mercer St
New York

Cross street: between Broome and Spring Sts
Opening hours: Mon–Sat 11am–7pm, Sun noon–6pm
Transport: Subway: N, R to Prince St; 6 to Spring St
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