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While working as a sales associate for menswear line Hollander & Lexer three years ago, Benjamin Ruhland started designing knitwear, envisioning he’d have an entire line of knitted togs of his own one day. Ruhland’s dream became a reality when he debuted his line, Seyrig, during 2011 New York Fashion Week. The collection of sweaters ($150–$400) falls into three categories: hand-knit, hand-loomed and machine-knitted. Standouts include women’s handmade kid mohair cropped cardigans ($260) and men’s baby alpaca and linen striped pullovers ($400), but it’s not all chunky tops. Seyrig also offers pima cotton tees ($48–$49) and knitted home goods, such as crocheted kid mohair throw pillows with real horn toggles ($80) and baby alpaca oversize striped throws ($425). In addition to the eponymous brand, the store stocks items from other labels, including Jean Shop unisex skinny jeans ($270), large hand-stitched leather tote bags ($465) and jewelry from Parisian designer Vanessa Dee (we drool over her lace-wrapped raw emerald bracelets adorned with silver bones, $375). Also look for great gift items like Vermont artisan George Peterson’s wooden bowls ($70) and wine stoppers ($35), and beautiful decorative tin and metal cups from India ($45).
305 E 9th St
|Cross street:||between First and Second Aves|
|Transport:||Subway: N, R to 8th St–NYU; 6 to Astor Pl|
|Opening hours:||Tue–Sat 11am–7pm, Sun noon–6pm|
|Do you own this business?|