After graduating from the Pratt Institute with a degree in fine art, Urte Tylaite wanted to shift toward retail. She developed the necessary skills by working as a graphic designer and sales rep for Brooklyn boutique Swallow, and used what she learned to open her own design store in the East Village. With products ranging from jewelry ($22–$1,100) and dishware ($5–$800) to art books ($30–$75) and artisan postcards ($5–$7), Tylaite has curated a diverse collection of gifts, home goods and personal accessories that encourage visitors to peruse. “I wanted customers to feel welcomed to wander in and simply enjoy browsing,” she says. To create an inviting environment, vintage industrial lamps light the shop, and succulents and air plants garnish the store. Selections such as GDG Studios faceted bowls ($35–$56), Jené DeSpain brass-and-leather necklaces ($165) and Soft Glass pitcher-and-cup sets ($250) sit upon simple wooden shelves lining the walls or in handmade felt-lined shadow boxes for easy viewing.