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Shopping, Gifts and stationery Chelsea
5 out of 5 stars
(2user reviews)
A former marketing consultant to TOMS Shoes, Rachel Shechtman taps her shopping savvy as the purveyor behind this spacious boutique. The store houses a rotating collection of unique wares from a balance of local companies and well-known brands. Designed to mirror the editorial style of a magazine, Story will have Shechtman collaborating with guest curators and architects every four to six weeks to reinvent the merchandise and decor with a fresh theme (February’s is, aptly, love). Bestow your Valentine with this month’s picks, including JAMBOX wireless speakers ($179), Vosges gourmet chocolates ($4) and Simon Alcantara gold hoop earrings ($460). Shechtman also plans to host a series of free and paid lectures, film screenings, concerts and special events each month, turning Story into a cultural center for neighborhood locals.


Venue name: Story
Address: 144 Tenth Ave
New York

Cross street: at 19th St
Opening hours: Mon–Wed 11am–7pm, Thu–Sat 11am–8pm, Sun 11am–6pm
Transport: Subway: A, C, E to 14th St; L to Eighth Ave
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Average User Rating

5 / 5

Rating Breakdown

  • 5 star:2
  • 4 star:0
  • 3 star:0
  • 2 star:0
  • 1 star:0
1 person listening

I love this store! I didn't get a chance to catch the Mr. Robot or 90s Nickelodeon-themed curations, but I know that I can always come here for something totally new, unexpected, and amazing.  The "fresh" themed products (based around fruits and vegetables) is perfect, I definitely recommend this spot as a place to go gift shopping during any time of the year. Be sure to swing by regularly, as the store completely updates every few months.


Attention all '90s Nickelodeon kids! I stopped by {Story} this past week and until September 18 there is a Nickelodeon pop up shop filled with the Hamster wheel from Double Dare (and the podium Marc Summers would stand in front of), and tons of memorabilia from classic shows like Rugrats, Rocko's Modern Life, Hey Arnold!, and more. I picked up the Nick Box from ComicCon solely for the fact that it comes with a Cynthia doll (!!!) and I also picked up a coloring book filled with '90s nick characters. The store also mentioned that every Thursday they have a #tbt happy hour! Definitely stop by if you grew up in the '90s and dreamed of getting slimed :)