
During her senior year at Indiana University, Amy Levin started a blog documenting student fashion on campus. “I noticed the influence street style was having on the fashion industry and realized that no one was really focusing on the college demographic,” she says. In August 2009, Levin launched her full-blown site CollegeFashionista (collegefashionista.com), devoted to covering undergraduate style at five different schools. Its reach has since grown to more than 300 campuses, prompting a relaunch this month. “College is the first time a lot of people are away from home, and you’re really experimenting with who you are as a person,” explains Levin. “That naturally comes out through what you’re wearing.” To see just how trendsetting coeds can be, we had Levin lead us through New York University, Parsons the New School for Design and the Fashion Institute of Technology on a rainy December afternoon. Neither finals nor inclement weather could stop the students we encountered—clad in fur-trimmed jackets and designer schoolbags—from looking their best.
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