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Shopping, Menswear Midtown West
Superdry pastel plaid button-up shirt, $64 (was $92)
Superdry pastel plaid button-up shirt, $64 (was $92)

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This British brand was established in 2003 after founders James Holder and Julian Dunkerton took an inspirational trip to Tokyo and began producing men’s graphic tees. Now offering a full line of clothes and accessories for both sexes, the label fuses Japanese-influenced design, British tailoring and vintage American styling. The international chain’s third NYC store (the others are in Noho and South Street Seaport) is the largest in North America, and features two floors decked out in Americana-inspired mason-jar chandeliers, tables made from patchwork reclaimed wood and a branded photo booth. Highlights for men include plaid button-ups ($84) and Hawaiian-print board shorts ($80). For women, discover animal-print sweaters ($250), striped logo bikinis ($65) and floral-print shorts ($70). The accessory-heavy second level features a large footwear section stocked with guys’ suede wing tips ($225) and ladies’ contrast-sole brogues ($200).



Address: 729 Seventh Ave
New York

Cross street: at 49th St
Transport: Subway: N, Q, R to 49th St
Opening hours: Daily 9am–1am
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