Superdry

Those who like their preppy basics with a vintage-inspired twist will be happy to learn that this British chain is expanding its New York presence with a fourth shop (the others are in Times Square, South Street Seaport and Greenwich Village). The bi-level space is done up in the brand’s signature industrial style, with raw-steel fixtures, jam-jar chandeliers and dramatic floor-to-ceiling windows. Brand stylists are on hand to help customers navigate the collection, which features hooded zip-up sweaters ($175), khaki belted trenches ($200) and leather bomber jackets ($600) for ladies, plus chunky knit sweaters ($250) and wool varsity-style jackets ($200) for guys. Once you’ve made your selections, you can skip the line by checking out with employees floating around the store carrying iPod Touch payment systems.