Shopping, Menswear Midtown East
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Superdry women’s landing jacket, $600
Those who like their preppy basics with a vintage-inspired twist will be happy to learn that this British chain is expanding its New York presence with a fourth shop (the others are in Times Square, South Street Seaport and Greenwich Village). The bi-level space is done up in the brand’s signature industrial style, with raw-steel fixtures, jam-jar chandeliers and dramatic floor-to-ceiling windows. Brand stylists are on hand to help customers navigate the collection, which features hooded zip-up sweaters ($175), khaki belted trenches ($200) and leather bomber jackets ($600) for ladies, plus chunky knit sweaters ($250) and wool varsity-style jackets ($200) for guys. Once you’ve made your selections, you can skip the line by checking out with employees floating around the store carrying iPod Touch payment systems.


Venue name: Superdry
Address: 716 Lexington Ave
New York

Cross street: at 58th St
Opening hours: Mon–Sat 10am–8pm, Sun 11am–7pm
Transport: Subway: 4, 5, 6 to 59th St
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