Superga

This Italian footwear company has been around since 1911, but it recently received a fashionable face-lift, tapping Mary-Kate and Ashley Olsen as co–creative directors. Its first U.S. store is a small space decked out with blond-wood shelving and plush leather benches. Look for signature low-top unisex sneakers ($65) available in a rainbow of candy colors, as well as funkier styles such as women’s kicks in floral ($75) and polka-dot ($80) prints. Guys should try on leather versions ($100), high-top styles ($75) and laceless slip-ons ($80).