Japanese artist Tokujin Yoshioka helped bring this international brand’s glitzy aesthetic to life, decking out the company’s eighth NYC location with bright chandeliers and a crystallized entrance. Don’t be turned off by Swarovski’s blingy reputation—there’s more here than meets the eye, whether you’re looking to spend $50 or $1,000. Men will find black-crystal cufflinks ($75), rubber key rings with jet hematite crystals ($85) and modern leather wallets ($100). Ladies will adore mosaic-inspired necklaces ($350), timeless stud earrings ($75) and stainless-steel watches ($390). Fancy extras include crystal-adorned USB key chains ($60) and sparkling leather iPhone cases ($48).
365 Madison Ave
|Cross street:||between 45th and 46th Sts|
|Opening hours:||Mon–Fri 9am–8pm, Sat 10am–7pm, Sun 11am–6pm|
|Transport:||Subway: 42nd St S, 4, 5, 6, 7 to 42nd St–Grand Central|
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