The Apartment

Shopping, Design and interiors Soho
  • 5 out of 5 stars
(1user review)
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The Apartment
The Apartment

Professional stylists Vanessa Traina and Morgan Wendelborn combine their aesthetic savvy to create the first brick-and-mortar location for their online womenswear, beauty and home-goods retailer, the Line. As its name suggests, the 3,500-square-foot boutique is constructed to look like the kind of minimalist, texture-rich apartment that only the most stylish and deep-pocketed New Yorkers would call home. Thumb through a massive walk-in closet full of ready-to-wear clothing ($60–$2,600) and accessories ($530–$1,040), including Vince cashmere-blend sweaters ($345), Protagonist knit tops ($290) and Linda Farrow vintage-inspired shades ($530). Handcrafted bath and beauty products, such as Mountain Ocean coconut soap ($6) and Rodin lip balm ($30), are artfully arranged amid a rotating selection of clean-lined furniture and home goods ($12–$20,000). Furnish your abode with Andrianna Shamaris petrified-wood footstools ($3,980) and René Herbst French vintage chairs (two for $6,500).


Venue name: The Apartment
Address: 76 Greene St
New York

Cross street: at Spring St, third floor
Opening hours: By appointment only
Transport: Subway: 6 to Spring St (Lafayette St); N, R to Prince St
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5 / 5

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One word: WOW!!!! I visited The Apartment in December and was blown away. Yes prices are high and selection is very curated but the vibe is warm & friendly. I chatted for a while with the staff (thanks for the champagne!) and bought some of the me skinlab beauty products (had never heard of & now LOVE). Until I can get back to nyc I shop the website. Saving up for a leather buttondown by a line called protagonist. highly recommended!!

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