It’s easy to find Korean beauty products in NYC—the Willy Wonka–esque products can be found in Urban Outfitters at Herald Square and beauty supply stores like Sephora. And now that a few recent K-beauty stores have opened in Koreatown and Queens, you don’t have to go overseas to nab the trendiest products in cute-as-hell packaging. So why is Korean beauty all the rage? We asked Alicia Yoon—founder of e-store Peach and Lily—to explain the hype and she tells us, “Innovation is happening at a dizzying rate in Korea. They’ve mastered the formulations to be lightweight, nourishing and I’ve received so many testimonials from customers saying their skin has actually improved.” Okay, sign us up! Oh, and did we mention you can grab super-hydrating sheet masks from a few K-beauty brands for two dollars apiece? Yow!
Pst: This no-smudge, waterproof liner was featured in InStyle Korea’s beauty awards last year for its long-lasting and super easy application. Clio Professional Kill black waterproof pen liners, $20.00, at clubcliousa.com
Want silky-soft lips? This product will nourish your pout with a natural tint. But if you prefer to go bold on color, the jelly-like shades are very buildable. Holika Holika Aqua Petit Jelly CC Tint Bar, $10, at urbanoutfitters.com
This soap is egg-cellent (sorry, we couldn’t resist!). Seriously, these charcoal face-cleaners are great if you have oily skin and want to reduce pesky blackheads. Holika Holika Egg Soap Special Set, $14, at urbanoutfitters.com
This luxurious gold mask will leave your skin hydrated and supple. Plus, Alicia Yoon says it’s the perfect pick-me-up after traveling. Peach and Lily Gold Premium Modeling mask, $20, at peachandlily.com
To get your eyebrows on fleek, you need a brow pen that fills and dyes your sparse, spotty brows. And better yet, this ink pen will leave a natural-looking tint on your arches for up to seven days! SkinFood Mineral Ink Brow, $12, at theskinfoodus.com
Your pores are no match for this refreshing, longwear foundation. The formula was made to control oil in order to give you a smooth, even finish that stays. SkinFood Pore Fit Cushion Bottle SPF50+ PA+++, $24, at theskinfoodus.com
If you want your mug to glow, you need to tone! The antioxidants from this tomato-based toner will definitely boost radiance. And FYI, whitening means brightening (it doesn’t actually lighten your skin color). SkinFood Premium Tomato whitening toner, $25, at theskinfoodus.com