The Monocle Order (CLOSED)

The online eyewear subscription club, founded in 2011 by friends Zoe Nightingale and Alex van Klaveren, opens its first permanent storefront. Rows of men’s and women’s frames ($100–$600) from brands such as Andy Wolf and Blood and Tears are suspended by wire, appearing to float in front of a brick wall. By buying your first pair of glasses, you’ll become a lifetime member, receiving access to exclusive collections and members-only parties and events. After perusing more than 500 styles of optical frames and sunglasses in the store, customers are invited to pose in their own photo shoot (you’ll receive the images via e-mail for free). Style-conscious looks include POV round specs ($280), RVS mirrored wire-rim styles ($375) and LGR Cape aviators ($300).