The Primary Essentials

Shopping, Design and interiors Boerum Hill
4 out of 5 stars
(3user reviews)
Fashion stylist Lauren Snyder, who has worked for Bergdorf Goodman and Glamour, opens her first store, offering a curated collection of high-end housewares ($15–$1,150), beauty products ($6–$100), books ($20–$60) and accessories ($60–$700)from both established and indie designers, including Aesop, Marvis and Clam Lab. Expect to find aesthetically pleasing utilitarian objects with a minimalist bent, such as Jiva-Apoha luxe ayurvedic body oils ($45–$53), Ben Medansky single-cup coffee drippers ($130) and nubby alpaca beanies ($120) from Brooklyn label Lynn & Lawrence.


Venue name: The Primary Essentials
Address: 372 Atlantic Ave

Cross street: between Bond and Hoyt Sts
Opening hours: Mon, Sun noon–6pm; Tue–Sat noon–7pm
Transport: Subway: F, G to Bergen St (Smith St); 2, 3 to Hoyt St; A, C, G to Hoyt–Schermerhorn
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Static map showing venue location

Average User Rating

3.7 / 5

Rating Breakdown

  • 5 star:2
  • 4 star:0
  • 3 star:0
  • 2 star:0
  • 1 star:1
1 person listening

This is one of the most beautifully curated collection of objects I've ever seen. Even if you have no intention of buying anything, the items on display are a delightful lesson in the direction todays design world is heading. And the owner is always present, a rarity in todays world of retail mediocrity (see Jonathan Adler, down the street). This is one of the only stores, in Brooklyn, that can hang with stores of a similar genre, in Manhattan.

I have lived in the neighborhood for over 10 years now, and I am so happy to have a new addition like The Primary Essentials join the hood.  The owner is still adding new items to the mix, but this has been a great go-to spot for elegant housewarming gifts.  The brands and items are very well curated, including some of my fav items like Skin Trip's yummy coconut moisturizer (great for summer), Laguiole steak knives, and Masanori Oji brass bottle openers, and lots of beautiful ceramics.

Shopping at The Primary Essentials was a horrible experience for me. My girlfriend bought me a bottle of cologne for christmas from their store. When my girlfriend bought the cologne she asked the sales representative about their return policy. The sales rep said "You can return this product at any time for store credit." I guesss any time did not mean any time, it meant "within 14 days of purchase." The cologne smelled awful, and when we went to return the product we were denied any exchange. This company is horrible. They are overpriced and their costumer service is one of the worst I have encounter. DO NOT SHOP HERE!