Town Shop

The family-run lingerie boutique celebrates 125 years with a move to a larger storefront across the street. The vintage-inflected decor was inspired by photos of one of the company’s clothing stores on Madison Avenue in the 1950s. The undergarment experts stock more than 100 brands of unmentionables ($42–$190), including Chantelle, Natori, Wacoal, Spanx and PrimaDonna, with bra sizes ranging from AA to K. The 12 fitters work their magic as they eyeball your proportions, send you to a dressing room and bring you styles to try that are guaranteed to flatter your bust. You’ll find a large selection of swimwear ($32–$391), such as Cleo by Panache bandeau bikinis ($59) and Nanette Lepore floral swimsuits ($80-–$160), as well as Body Wrap shape wear ($38–$91) and Hanky Panky lace panties ($18–$38). Hit the snooze button in Elle Macpherson silk chemises ($78) and stock up on hosiery ($9–$50) from Berkshire, Calvin Klein and Wolford.