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This American sportswear label by sisters Pookie and Louisa Burch features sleek and simple mod-inspired looks for men and women. So it's no surprise that the brand's first store (in Soho) channels that same aesthetic. The minimalist environment (custom brass clothing racks, blue-tinted concrete floor) is the perfect home for Trademark's Oxford Bell dress ($288), turtleneck sweaters ($178), felt totes ($188) and more.