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Urban Decay Brow Box (includes tweezers, angled brush, wax and two shades of brow powder), $29, at Macy’s, 151 W 34th St between Sixth and Seventh Aves (212-695-4400, macys.com)
Benefit Gimme Brow volumizing fiber gels, $22 each, at Benefit, 454 West Broadway between W Houston and Prince Sts (212-769-1111, benefitcosmetics.com)
Tweezerman Isaac Mizrahi Slant tweezers, $25 each, at Sephora, locations throughout the city; visit sephora.com
NARS Brow Perfector cream eyebrow pencils, $22 each, at NARS, 413 Bleecker St between Bank and W 11th Sts (646-459-2323, narscosmetics.com)
Shaveworks The Cool Fix postwax cooling lip and brow rollerball, $21, at Ulta, 61-35 Junction Blvd between Horace Harding Expwy and 62nd Dr, Rego Park, Queens (718-699-9004, ulta.com)
Tarte Amazonian clay waterproof brow mousse, $28, at tartecosmetics.com
Kelley Baker Brows Magic Stick under-eyebrow highlighter, $20, at kelleybakerbrows.com
Stila All Day waterproof brow color markers, $21 each, at stilacosmetics.com
Boom Boom Brow Bar Brow Job growth serum, $49, at Boom Boom Brow Bar, 35 Seventh Ave between 12th and 13th Sts (212-229-2666, boomboombrowbar.com)
NP Set Essential brow set (includes clear wax, two powders and mini tweezers), $24, at Target, locations throughout the city; visit target.com
Make Up for Ever No. 274 double-ended eyebrow brushes, $28 each, at Make Up for Ever, 8 E 12th St between Fifth Ave and University Pl (212-941-9337)
Boots No7 Lash & Brow Perfector conditioning gel, $8, at us.boots.com
BareMinerals Frame & Define Brow Styler pencils, $15 each, at BareMinerals, locations throughout the city; visit bareminerals.com
Shiseido Eyebrow Styling compact (includes two brow powders and a double-ended applicator), $30, at Saks Fifth Avenue, 611 Fifth Ave at 49th St (212-753-4000, saksfifthavenue.com)
Eyeko brow gel, $24, at eyeko.com
It Cosmetics Your Brows but Better Brow Power skinny pencil, $24, at itcosmetics.com
Get your arches groomed to perfection with these new brow products, including pencils, powders, gels and kits.
Once an afterthought, eyebrow products have become an essential makeup-bag addition. A new crop of beauty products from brands such as Make Up for Ever, NARS and Benefit can help you get well-groomed, fuller-looking arches. Find the brow pencils, powders, gels and kits at NYC stores such as Sephora, Target and Ulta.
Follow Cristina Velocci on Twitter: @cvelocci
Discover Time Out original video