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Jaclyn Edelstein was born to work in the glasses trade—her great-grandparents founded Cohen’s Fashion Optical. And while she loved the family business, she saw a hole in the market for a more fashion-forward approach to eyewear. Her first shop is adorned with white tiled floors and glossy back-lit shelves containing frames from designers such as the Row, Oliver Peoples and Linda Farrow. After taking an eye exam ($49), perch on one of the barstools along the counter to try on styles such as Miu Miu glitter specs ($270) and Romeo Gigli tortoiseshell frames ($200). There are also sunglasses, including Karen Walker fluorescent shades ($280) and RetroSuperFuture half-frame cat-eyes ($170). Those in a time crunch can take advantage of the shop’s concierge service, for which staffers will make house calls for general appointments and for previewing new lines ($250 per hour, but the charge is waived when you spend $1,000 or more).