United By Blue

Everything that this Philadelphia apparel and accessories company makes comes in neutral colors and touchable fabrics, so you can create a look that’s approachable and effortless, appropriate whether you’re in the coffeeshop, the classroom or just downing rooftop PBRs with pals. We were excited about its holiday pop-up at South Street Seaport, and now we’re super jazzed about its handsome permanent home in Nolita, which supplies no-nonsense dresses (all in the $100 range) and classic-cool tote and messenger bags ($30 to $258).