Photograph: Cinzia Reale-Castello
Photograph: Cinzia Reale-Castello |

When Polly Blitzer moved into her Upper East Side rental with her husband, Mark Wolkstein, last year, decorating their new apartment was about the last thing on her mind. “There was a ticking time bomb [inside me],” says the former InStyle beauty editor, who was eight months pregnant with twins at the time. “We still don’t have things on the wall.” After the arrival of now-17-month-old sons Sam and Miles, Blitzer managed to organize the many cosmetics, hair- and skin-care products she covers on Beauty Blitz (beautyblitz.com), the beauty website she founded in May 2008, into curated areas of her abode. “I used to be able to have bins for beauty storage everywhere, but now [space is taken up by] baby toys so I really have to streamline,” she says.

Vanity tour: Polly Blitzer, founder of beauty website Beauty Blitz

Beauty Blitz founder Polly Blitzer organizes her beauty storage for maximum efficiency.

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As the founder of beauty website Beauty Blitz, Polly Blitzer has made a career of discovering the best makeup, hair- and skin-care products on the market. The foyer, bathroom and bedroom in her Upper East Side apartment are filled with tried-and-true goods from beloved brands such as NARS, Kiehl's and Rita Hazan.

Her favorite NYC beauty resources

Barneys New York 660 Madison Ave at 61st St (212-826-8900, barneys.com)
“The displays alone make me want to buy everything—I could spend all day playing at the NARS and Kiehl’s counters,” gushes Blitzer of the high-end department store’s ground-level beauty floor, although it’s not the only area she gravitates toward. “The candle selection in home decor on [the eighth floor] will make you projectile drool.”

Dr. Fredric Brandt 323 E 34th St between First and Second Aves, second floor (212-889-7096, drfredricbrandt.com)
“Dr. B is the MVP of my epidermis,” declares Blitzer of the dermatologist to the stars. “He’s thorough and encyclopedia-level smart, with innovative treatments and gentle-soul warmth. When I’m lucky, he sings me a Broadway show tune. He is the best.”

La Prairie Spa Ritz-Carlton Central Park, 50 Central Park South between Fifth and Sixth Aves (212-521-6135, laprairie.com)
Blitzer adores this Swiss beauty brand’s luxe spa for its decadent setting and services. “I love sipping tea swaddled in a fancy robe, then relaxing while a totally unlucky therapist works through my knotty muscles and dissolves my Type A,” she says.

Rita Hazan Salon 720 Fifth Ave between 56th and 57th Sts (212-586-4343, ritahazan.com)
“She ‘gets’ hair color and how it fits into a woman’s life,” says Blitzer of the celebrity colorist, who gave her low-maintenance highlights after she had the twins. “I love pit-stopping at the salon for blowouts with Sean James Decoers and facials with Arsi Tavitian. I’m convinced Rita pumps Prozac into the air—that place just has the best vibe.”

Follow Cristina Velocci on Twitter: @cvelocci

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