Vera Wang

All the store’s a stage at Vera Wang’s new Soho outpost. The all-white theater-inspired boutique boasts dramatic spotlights and a multilevel performance space. Wang-bedecked mannequins dangling from the high ceiling aren’t the only reason you’ll be hard-pressed to tell which pieces are from the designer’s lower-priced Lavender Label and which are from her eponymous ready-to-wear line.