Shopping, Jewelry Williamsburg
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Photograph: Jonathan Aprea
VeraMeat gold brass hands bracelet, $140
Funky Ukranian jewelry designer Vera Balyura opens her second shop in Brooklyn, just one year after the launch of her East Village flagship. Blood-red wood floors, ornate mirrors and a papier-mâché zebra head greet patrons, creating a playful, animal-themed interior with a touch of gothic style. Consistent with the decor of the Manhattan location, white casts of employees’ hands serve as wall-mounted displays for Balyura’s whimsical, contemporary pieces. Ladder-shaped bracelets ($160–$1,200), kissing-swan rings ($48–$290) and peace-sign pendants ($120–$170) are all handcrafted with nickel-free silver, copper, and white and rose gold. If you’ve got art skills, inquire about the new monthly contest calling upon talented locals to submit drawings of Balyura, her jewelry and the collection’s lovable affenpinscher mascot, Fred. Winning sketches will be displayed in the shop’s window as part of a rotating creative marketing campaign, and featured artists will be awarded VeraMeat swag. Mention TONY for 20 percent off any item through August 16.


Venue name: VeraMeat
Address: 132 North 5th St
New York

Cross street: between Bedford Ave and Berry St
Opening hours: Mon–Fri, Sun noon–8pm; Sat 11am–9pm
Transport: Subway: L to Bedford Ave
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